Discovery & Strategy
We get to know your community as if we were going to live there ourselves. We get familiar with the neighborhood, the people, and the competition in order to create a brand strategy that makes every brand and marketing decision easier.
With insights gained through Discovery & Strategy we develop community names backed by research, rationale, and trademark availability. Our names command attention, express a living experience, and set the tone for the visual brand.
Collaboration, Exploration & Design
Building on strategy, we’ll collaborate with your team in developing a creative concept, tone and aesthetic for your brand. We’ll lead you from inspiration and concept presentations to full brand development and execution.
With the brand look approved we move into the development of your deliverables. Final files will be spec’d and built by our creative team and we’ll oversee all vendors through production and delivery of your new brand.