Digital marketing developed for multifamily.

Most multifamily markets are saturated. To make sure you stand out, our digital marketing team designs and implements proven strategies to drive traffic to your community and increase conversions.

Digital Marketing Strategy

Our Digital Marketing Strategy builds on insights from the brand strategy with data-driven tactics. We hold monthly strategy sessions to brainstorm multifamily trends, refine tenant personas, identify new tactics, and take advantage of digital marketing opportunities that drive leasing from prospective residents.

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Search Engine Optimization

Utilizing proven SEO strategies, we help multifamily communities consistently increase their organic website traffic and convert residents. Through in-depth keyword and competitor analysis, we provide long-term search engine growth without having to pay for clicks.

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Social Media Marketing

Social Media Marketing allows in-depth demographic and psychographic targeting to attract new residents and engage with your community. Unlimited targeting combinations allow us to be very specific on reaching and converting the highest-value audience for your community.

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Paid Search

Through Paid Search, we pinpoint and market to people looking for an apartment in your area. Our experience with building, launching, optimizing, and in-depth testing gives us the highest-converting Paid Search accounts – maximizing your Return on Ad Spend and reducing Cost Per Acquisition.

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Display, Retargeting & YouTube Ads

This is how we win residents over at critical moments in their decision-making process. Display, Retargeting, and YouTube Ads will keep your community top of mind and create brand recognition with engaging ads for targeted, high-value audiences.

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Your resident’s journey with MBX:

Alex searches for a new apartment online.

We use SEO and Paid Search to put your community on the front page of search engines so Alex can easily find you.

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She clicks to explore your website.

Our distinctly branded websites guide Alex through the experience, while we gather insight on what pages she visits.

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She’s interested but not ready to make a decision.

As she continues her apartment search, we target her with digital Display and Paid Social Ads – all ads lead her to a customized landing page with resident reviews and a strong call to action.

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Alex is drawn to your community and schedules a tour.

After she picks her date and time online, we redirect her to your website to further explore her new home.

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She appreciates your simple, helpful marketing emails.

We offer custom coded email templates that can be imported into your CRM so your branded email marketing keeps your community at the top of her list.

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She gets the full resident experience on her tour.

We intentionally create branded moments throughout the community that sell the brand experience – Engrain touchscreens in the leasing office, mural artwork, print collateral, and branded signage come together as a high-end and cohesive experience.

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Alex loves the place and signs a lease.

Your CRM takes over to ensure a positive resident service experience.

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We recently helped lease up a community 30% faster than its competition! Want to see how we did it? We’ll email you a case study.

Thank you! A digital marketing case study is on its way to your inbox!

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We hate spam as much as you and will never sell your info. If you’d rather reach us directly, give us a call at 214.939.3400.

Why MBX?
Here are a few reasons.

Because of their honed process and innate, tactical creativity, they have gone on to help us with branding multiple product types across geographies.”